Sourav Ganguly Launches Ethnic Wear Brand ‘Souragya’ with Myntra

Q: What is Sourav Ganguly’s new brand called?

His new premium ethnic wear brand is named ‘Souragya’.

Sourav Ganguly unveils his premium ethnic wear label ‘Souragya’ with Myntra, blending Bengal’s heritage with modern fashion. Fans cheer his royal ramp walk.

Sourav Ganguly Launches ‘Souragya’, His Own Ethnic Wear Label with Myntra

Former India captain and cricket legend Sourav Ganguly, fondly known as Dada, has now stepped into the fashion industry. Ganguly unveiled his premium ethnic wear brand ‘Souragya’, in collaboration with e-commerce giant Myntra, and made a stunning ramp walk at the launch event.

“Bringing Bengal to the World”

Sourav Ganguly Launches Ethnic Wear Brand ‘Souragya’ with Myntra

Sharing the news on Instagram, Ganguly wrote:

“Souragya… My own brand. Bringing Bengal to the world. A JV with Myntra… Thank you to the entire team for making this possible.”

At the event, he explained that Souragya reflects his love for Indian culture and craftsmanship, blending tradition with modern design. He also revealed that the brand will soon expand beyond ethnic wear into other fashion categories.

Category	Details
Brand Name	👉 Souragya
Launched By	👉 Sourav Ganguly – 15th September 2025
In Collaboration With	👉 Myntra (exclusive partner)
Key Design Elements	👉 Kantha embroidery 👉 Jamdani weaves 👉 Batik prints with modern styles
Product Focus	👉 Premium ethnic wear (initially)
Future Plans	👉 Will expand into other fashion categories
Availability	👉 Exclusively on Myntra (online only)

Bengal-Inspired Designs with a Modern Twist

Curated with Myntra’s design expertise, Souragya showcases Kantha embroidery, Jamdani weaves, and Batik prints—traditional Bengali crafts reimagined in contemporary silhouettes. The aim is to make ethnic wear timeless, stylish, and accessible to the younger generation.

Fans Call Him “Maharaja” on the Ramp

Videos of Ganguly’s ramp walk have gone viral across social media. Admirers flooded platforms with comments like “Uff, how handsome!” and “Maharaja returns!” Many wished the cricket icon success in his new fashion journey, saying “Dada shines everywhere.”

https://www.instagram.com/souravganguly/reel/DOoown6k34d/

Launch Timed with Festive Shopping Season

The launch of Souragya perfectly aligns with India’s festive shopping rush, where ethnic wear demand is at its peak. Myntra Jabong India Private Limited (MJIPL) will handle the design, manufacturing, and distribution of the label.

souragya by sourav ganguly new fashion brand in india

FAQs on Sourav Ganguly Launches Ethnic Wear Brand ‘Souragya’

Q1. What is Sourav Ganguly’s new brand called?
👉 His new premium ethnic wear brand is named ‘Souragya’.

Q2. Who is Souragya launched in collaboration with?
👉 Souragya has been launched in collaboration with Myntra.

Q3. What kind of designs are featured in Souragya?
👉 The label features Kantha embroidery, Jamdani weaves, and Batik prints infused with modern styles.

Q4. Will Souragya only sell ethnic wear?
👉 No, Ganguly confirmed the brand will expand into other fashion categories soon.

Q5. Where can customers buy Souragya products?
👉 Souragya will be available exclusively on Myntra’s online platform.

#SouravGanguly #Souragya #EthnicWear #MyntraFashion #DadaOnRamp #BengalToTheWorld

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